Finding (and Attracting) Your Dream Clientele

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Summary

In this conversation, Summer, a seasoned hairdresser from San Diego, discussing her experiences, challenges, and successes over 22 years. She emphasizes the importance of continuous learning, building her dream clientele, and adapting to industry trends. Summer also highlights the role of social media in her career, the significance of bond builders in hair care, and offers valuable tips for fellow hairdressers on client acquisition and photography. The discussion concludes with reflections on community building and the importance of supporting one another in the industry.

Takeaways

• Summer has been in the hair industry for 22 years, starting her journey in Sacramento.
• She emphasizes the importance of mentorship and assisting in building a successful career.
• Client acquisition strategies have evolved, with social media playing a significant role today.
• Summer is very selective about the clients she takes, focusing on those who fit her style.
• Continuous learning is crucial; Summer attends classes and workshops regularly.
• She has noticed a shift in client behavior, with increased cancellations possibly due to economic factors.
• Bond builders like K-18 are essential for maintaining hair health during coloring processes.
• Summer believes in the power of networking and saying yes to opportunities, even if they are intimidating.
• Photography tips, such as having clients close their eyes before taking a picture, can enhance client satisfaction and social media presence.
• Building a supportive community in the hair industry is vital for personal and professional growth.

Chapters