How to Get Great Shots of Your Client (Hint: It’s NOT Your Camera)

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Summary

Patricia Nikole, creator of HI Contrast Hair Painting and the first Schwarzkopf USA Artistic Ambassador, shares how she has evolved her social media and education platforms over the past few years. She discusses the importance of creating evergreen content, building relationships within the industry, and the strategies for leveraging social media platforms like Instagram and TikTok to enhance their careers. Patricia shares her unique approach to content creation, emphasizing the significance of authenticity and community engagement. In this conversation, Patricia shares her passion for hairstyling, the evolution of client relationships, and the importance of education in the industry. They share insights on balancing in-person and digital learning, navigating difficult conversations with clients, and the impact of price increases on their business. We also discuss how she continues to use her iPhone 6! for shooting her content and her strategies for how to get great shots of your client.

Takeaways

• Evergreen content remains relevant and valuable over time.
• Using older technology can yield better results for specific needs.
• Building relationships in the industry opens up new opportunities.
• Social media is essential for modern hairstylists to thrive.
• Consistency in content creation leads to audience loyalty.
• Engaging with followers is crucial for social media success.
• Utilizing natural light can enhance photography quality.
• Creating a workflow for content helps streamline the process.
• Clients are becoming more receptive to new ideas.
• Both in-person and digital education have their place.
• There’s a need for more community building in the industry.
• Education is key to growth and success in hairstyling.

Chapters

00:00 Content Creation

18:57 Building Relationships and Opportunities in the Hair Industry

22:47 Navigating Social Media: Instagram and TikTok Strategies

26:59 Creative Hair Techniques and Sleep Anxiety

28:51 Client Relationships and Evolving Trends

30:46 Online Education and Community Engagement

33:35 The Shift to Digital Education

36:51 Balancing In-Person and Digital Learning

39:36 Difficult Conversations with Clients

42:01 Navigating Price Increases and Client Retention

44:43 Industry Inspiration and Community Building

46:00 The Importance of Positive Competition

48:23 Creating Content and Maintaining Quality

50:22 Final Thoughts on Education and Growth