What Clients Want: A Survey of 500 Women
Date
February 15, 2025
Author
Salon Republic
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Hairstylist & Business Educator @hairbyhunty discusses the results of a survey he conducted with 500 women who visit hair salons. He shares insights about what clients want as well as their experiences in hair salons. The discussion covers various topics including the importance of online booking, client communication, pre-booking strategies, and preferred pricing models. Hunter emphasizes the need for hairstylists to understand their clients’ perspectives and adapt their business practices accordingly to enhance customer experience and satisfaction.
Takeaways
- Clients often prefer booking by phone over online.
- Many clients are unaware if their stylist offers online booking.
- User-friendly online booking systems can alleviate client fears.
- Pre-booking strategies may need to be rethought for flexibility.
- Digital consultation forms are highly accepted by clients.
- Pricing transparency is crucial for client trust.
- Clients prefer all-inclusive package pricing over hourly rates.
- Understanding client preferences can improve business practices.
- Communication about booking processes is essential for client confidence.
- Every stylist should tailor their approach based on their unique clientele.
Chapters
02:25 Survey Insights: Understanding Client Preferences
07:25 The Importance of Online Booking
17:34 Rethinking Pre-Booking Strategies
23:38 Client Communication and Digital Forms
28:09 Pricing Models: What Clients Prefer
