How to use AI to improve your social media w/ Adele Potts

In this episode, @adelecatherine.social, a coach for hairdressers, shares her journey from being a fully booked hairdresser to helping beauty professionals grow their social media presence and create income beyond the chair. She breaks down how to find your niche, create authentic content that stands out in a crowded market, and use AI tools to plan content and understand your audience. Adele also shares how to use social media insights, market research, and digital products to grow your brand, reach the right people, and build multiple income streams beyond taking clients.

Key Topics

• How Adele went from being a fully booked hairdresser to coaching other hairdressers on social media and business growth.
• Why building multiple income streams can help hairdressers grow beyond working behind the chair.
• How niching down helps you attract the right audience and stand out in a crowded market.
• Creating authentic, relatable content that connects with your audience and builds your personal brand.
• Strategies for growing your social media presence and turning your audience into income opportunities.
• Using AI tools like Claude to plan content, research ideas, and improve your social media strategy.
• How market research and exploring ideas from other industries can inspire fresh content.
• Using Instagram analytics and performance data to understand what works and improve your content strategy.
• Creating digital products and courses to share your knowledge and build income beyond client services.
• How hairdressers can use social media, content, and their expertise to create new opportunities for their businesses.