Salon owner, Wella Curl Craft Pro Arist & educator @akelashair changed her direction from corporate career path to the hair business. We discuss marketing, working with diverse hair types, and the importance of client relationships. We also talk about her experience in education and curriculum development.

Stylist, salon owner, and educator @hair_princess_steph joins us and discusses the growth of her salon and the unique aspects of the hair industry in New Hampshire. We also talk about the changing client behavior trends, particularly in the post-COVID era, and shares client misbehaviors and how she dealt with them. 

Hairstylist Educator and Salon Owner @ambrosiacarey found hairdressing to be the perfect blend of people skills and artistry. We talk about the importance of being patient and taking your time in the industry, as well as important marketing and pricing topics to help your business be successful.

Adrienne Velazquez, also known as @TheSevenFigureBoss, shares her journey from being a hairstylist to becoming a business coach. She discusses the challenges she faced in rebranding her business after changing cities and the impact of social media on her success. Adrienne emphasizes the importance of belief and support from others in achieving her goals. Through her story, Adrienne inspires others to pursue their dreams and create positive change in their lives.

President of @saloninteractive Randy Cotten joins us to discuss the topic of retail sales. With Amazon making it easier than ever for clients to purchase on their own, what are the best ways for you to sell retail? We chat about the challenges and offer solutions for you to compete. 

We are back this week with Matt Beck of @freesaloneducation to go deep on his strategies regarding what social platforms he chooses to spend his time & energy. We also get into the topic of balancing your passions with financial responsibilites, as well as your work and personal life. 

Indie Educator Matt Beck @freesaloneducation wasn’t getting the opportunity he wanted to advance his education career…. so he started doing it on his own! By balancing his behind-the-chair time and creating education videos for YouTube, he built a online education platform that has over 1,000 tutorials and 1 million subscribers. We chat about his journey as well as how he determines if his content is ‘successful’. 

Show Notes: 

• Finding hair school as a suggestion from a co-worker 

• Educating for Paul Mitchell for 9 years; looking for more recognition 

• Filming his first video for YouTube 

• Balancing BTC and salon ownership with getting YT off the ground 

• How he views his success on his content 

• Losing his father suddenly 

Hairdresser and educator @christianawesome started his career as a musician but transitioned to hairdressing for its flexibility and creativity. We chat about the evolution of hairstyling trends and the increasing complexity of the industry, as well as tailoring haircuts to each client’s hair type, texture, bone structure, and maintenance level. 

@andy_doesyourhair, a Nashville hairdresser known for creative and transformative haircuts, shares how he built his clientele by always doing something different than what was being offered. We talk about collaborating with clients as hair models and using them for photo shoots. Andy also shares his observations on changes in clientele and the opportunities that come with and shares his personal hair choices and future goals.

Ray Hornback, founder of @thebobco online edu and owner of @voltagesalon made a major career change by going to hair school later in life. He shares his path to the industry, as well as the current trends in haircuts and his approach to client consultations. We also discuss his approach to social media and how he completely changed the content he posts after reviewing his Instagram account.