Successful scalp micropigmentation (SMP) artist @taylorperry was tired of the grind of $10 barber cuts and used his experience as a tattoo artist to transition to SMP. He shares how he built a new clientele and went from $10 hair services to $3000 SMP sessions.  

High Performance Coach + Author @thekristenboss spent 15 years as a stylist BTC before transitioning to coaching. We dive deep into the aspects of stress, compulsion, and urges: why they happen, how they happen, and what to look for in the moment to manage them. She shares wonderful insight and advice to take better control of your life and business.

Beauty Marketing Expert @heyketsia shares why we need to refocus our thoughts on social media. We dive into the necessary actions to make social media more effective for your business, as well as the types of content needed to build your clientele. HINT: it’s not all supposed to go viral!

Men’s cutting specialist & educator @sugarskulls creates a bespoke experience for his clients; we discuss what it takes to build a clientele of men looking for custom, elevated haircuts. We also discuss the evolution and current states of men’s hairstyles, as well as navigating difficult conversations such as hair loss.

BTC team member and educator @vividsandbalayage shares her journey from struggling in cosmetology school to becoming a successful hairstylist and content creator. We discuss the importance of investing time into social media and doing free hair in building her clientele, the challenges of transitioning from commission salons to independent work, and the significance of authenticity in the beauty industry.

After a difficult upbringing and first salon position, @tina_doeshair decided to open her own salon where she focused on creating a safe space for everyone when they step inside. She shares the trauma that has shaped her, as well as the importance of mental health and boundaries in the salon.

Award-winning stylist @paulmacspecial was a small town barber who secretly entered a hair competition – and won. He shares the amazing story of growing to be an internationally recognized hair artist, and the growing pains he had trying to leave small-minded individuals behind. 

This episode is all about building your clientele. Not from a simple numbers perspective, however. We want to help you build a clientele that is specific to the services and people you WANT. We put together audio from clients and industry professionals to give you strategies, advice, and techniques to fill your books with the people you WANT. 

SHOW NOTES:

Ep. 59  – Street Interviews #3 – How clients find their stylist

Ep. 45 – Lucas Doney @lucasdoney

Ep. 160 & 161 – Ryan Weeden @ryan.weeden

Ep. 157 & 158 – Victor ValVerde @victorval

Ep. 126 – Amanda Lyberger @thehairygodmotherr

Ep. 124 – Maximizing Your Success as an Indie Hairdresser w/ @philipwolffhair @nealmhair @dasibstudio & @edithnavarroartist

Salon owner and international educator @chelseavonnejames shares her journey from troubled youth to successful hairdresser. We discuss the evolution of her approach to her career, and how fear can be a helpful guide in making big decisions when used correctly.  

L’Oreal Professional artist & educator @christopheraaronstudio shares his 10 most important aspects of running an indie salon. We dive into topics such as atmosphere, organization, client loyalty, and networking.