This week’s episode is all about TECH. At ISSE 2020, @loveerictaylor moderated a panel discussion to cover the different apps and online services in use today in the salon industry. Shoutout to the awesome peeps he had on the panel:⁠ ⁠ Patricia @paintedhair⁠ Greg @styleartists & @hair.video⁠ Mileydy @colorbymileydy⁠ Gordon @gordnm⁠ ⁠ Extra BIG thanks to Gordon & @hairbrained_official for hosting the Episode! ⁠ ⁠ We get into the following:⁠ ⁠ • Booking Apps – What they use and why; pros & cons ⁠ ⁠ • Selling retail: Online retail & Amazon ⁠ ⁠ • Social Media platforms: what is important on each ⁠ ⁠ • Software for helping post on social media; strategies on posting⁠ ⁠ • All about Yelp: account setup, responding to reviews, paying for features, etc ⁠ ⁠ • Online Education offerings ⁠ ⁠ • Online design & branding resources ⁠ ⁠ • Interactive mirrors & other apps in the works ⁠

Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting a $150 Amazon Gift Card! To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don’t forget to leave your Instagram handle so we can find you!

Amanda has moved her salon business from Dallas to New Orleans, and now onto Los Angeles! She knows the value of doing free hair as a promotional tool. What is the best strategy in choosing a client? What will bring you the best opportunities for building your clientele? They get into this and more, including:

Show Notes:  

• Finding the right city for her vibe; her current transition to LA 

• How she builds her clientele in a new location 

• Choosing the right client to do free hair on for promotion  

• The importance of attending hair shows and networking 

• Her pricing structure & charging consistently  

• Being on TikTok  

• What she would have done differently thus far & what she would change about the industry 

• Her Hair Horror Stories!

 Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting a 16 GB Wifi digital photo frame! To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don’t forget to leave your Instagram handle so we can find you!

Tik Tok, a social media video app that has exploded onto the scene, is the new place where teens & adults alike are watching entertaining videos. 

Taylor Loren is head of content marketing at @latermedia and has recently gained over 3 million views on her Tik Tok videos. She joins Eric to discuss the app and how hairstylists can use it to their benefit. 

SHOW NOTES:

• The beginning of TikTok

• How TikTok differs from Instagram: content, caption, hashtags, sharing, music  

• How trends work on TikTok & How to create content  

• Should a hairstylist be on TikTok right now? 

• Privacy Concerns  

• Trends that can be effective for stylists 

Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting a one year premium subscription to Later, a social marketing & planning App! To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don’t forget to leave your Instagram handle so we can find you!

At the ISSE event, @salonrepublic & @loveerictaylor had a panel of four successful independent hairstylists discuss their strategies and tactics for being successful. Eric also took questions from the audience looking to further their own success. 

SHOW NOTES: 

• Finding new clients: how they do it 

• Doing everything yourself vs. hiring/bartering out services 

• The transition to an Independent; why it is easier to build clientele 

• Social Media: How often to post & best ways to create content when busy 

• Booking systems – what works well for the Indie Stylist 

• Delivering the client experience: what is important? 

• Their approach to selling retail 

• Informing clients about price raises 

Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting a 18″ LED Ringlight w/ stand! To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don’t forget to leave your Instagram handle so we can find you!

Ep. 123 has L.A. Hair star and Entrepreneur @anthonypazos – he goes into the ‘reality’ of being on reality TV and how discovering hair helped begin his journey towards self-love. An awesome guy & awesome interview! ⁠ ⁠ SHOW NOTES: ⁠ • Art as an escape and learning to love himself and not caring about what others think ⁠ ⁠ • Choosing to be happy & avoiding the fear of failure ⁠ ⁠ • The importance of being honest with yourself ⁠ ⁠ • Finding his way to hair and building his celebrity clientele ⁠ ⁠ • Reality L.A. Hair and how Anthony joined up ⁠ ⁠ • Life after LA Hair… behind the chair & starting his own product line⁠ ⁠ ⁠Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting a Kindle Paperwhite e-reader! To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don’t forget to leave your Instagram handle so we can find you!

On the previous episode Jessica Warburton @hairhunter shared a few techniques she learned in the military for analyzing & using non-verbal communication to your benefit. In Ep. 122 we go wayyy in-depth on some more! 

SHOW NOTES:

• Points-of-contact – connection through physical touch ⁠ ⁠ • The Snuck Premises & recognizing emotional response ⁠ ⁠ • The Elsberg Principle ⁠ ⁠ • The ‘Hot Hand’ – Status indicators to help your client choose you ⁠ • YES Ladders – getting the client comfortable saying YES

Modern Salon Connective stylist Jessica Warburton shares her truly amazing journey to hair, as well as some techniques she learned in the military for analyzing and using non-verbal communication to your benefit. We go more in-depth with the techniques in the next episode!

SHOW NOTES:

• Joining the military after 9/11 & what it’s like in the military/boot camp 

 • Being diagnosed with late-stage ovarian cancer & finding hair after surviving

• Dealing with her near-death flatline experience

• Learning counter-intelligence techniques and adapting them to life as a hairstylist

• Recognizing and following happiness 

Donovan and Eric hit the streets of Hollywood, CA to ask random people ALL about their hairstylists. This episode includes topics such as:

– Do you get a consultation each time?

– Does your stylist teach you about styling and products?

– What makes you leave a stylist? What makes you stay? 

Watch a portion of the interviews on our IGTV or YouTube channel!