Sofie Pok began her career cutting women’s hair, but soon realized she wanted to focus on men’s cuts. Carving out a successful piece of the barbering pie, however, was a major challenge. In a male-dominated industry, Sofie had to prove herself time and again. She admits to us that she still does to this day, even after all of her success. She also discusses her challenges with public speaking and what she wishes for the barbering industry and community.

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Why do young stylists want to be influencers rather than educators?

International Educator Ricardo Santiago discusses the role that Hair Influencers are playing in the industry and some of the issues associated with it. He also tells us the biggest mistakes hairdressers are making, gives us career advice for the next generation of stylists, and the challenges of balancing your work and personal life.

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International Educator and salon owner Kelly O’ Leary embraces her quirky and off-the-cuff personality. She discusses with Eric the importance of authenticity, as well as the physical and emotional challenges of hairdressing and running a salon.

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Rickey Zito speaks to Eric about his horrific motorcycle accident that left him in a coma for 7 days, in addition to fracturing vertebrae and collapsing his vocal chords. He explains how he has come back from this with a new outlook on his life and career going forward. 

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Irish stylist and International Educator Ryan Cullen tells us what’s new and different in hairdressing over in Europe. He also discusses the challenges of raising his prices and what he needs to do about it.  

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At LookBook 2019, we had Diego Elizarraras, Sofie Pok, and Byrd Mena sit down and field questions from barbers and stylists looking to gain insight into building brands, experience, and clientele. 

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Kimberly Ibbotson has accomplished many things as a young hairstylist. Her personal mantra, ‘Consistency, Confidence, & Connections’ has jump-started her career early. Find out what each one means to her in this episode.

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Hairstylist and photography expert @andrewdoeshair always brings a TON of insight and knowledge to his interviews, and this one no exception. He discusses why photography and marketing yourself is more critical to growing your business than doing a better haircut.

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Eric moderated a panel discussion in San Francisco in front of stylists & salon owners to cover the different tech & social media apps and websites in use today in the salon industry. Special thanks to Jessica and @hairlooksapp who hosted the event.

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Hairdresser, Salon Owner, Influencer, Educator, Joico Brand Ambassador… Larisa Love has been successful in each aspect of our industry. Hear how she got to where she is today, as well as her advice on careers and finding an assistant.

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