With a focus on relatability and humor, @thebaileylavender discusses how she built her clientele through education and personal connection, the impact of social media on her career, and the importance of mental health in the beauty industry. She also offers insights into navigating client relationships, monetizing content, and the challenges of being a public figure in the hairstyling world.

Antonio Estrada @antestradahair shares his journey from a small town in New Mexico to becoming a successful hairdresser. We discuss the significance of enhancing client experience, as well as the imortance of professionalism & setting boundaries with clients.

As a third-generation hairdresser Denise Mahoney @colourauthority shares her family’s legacy in the industry, her experiences living in Hawaii, and the evolution of her salon in Oregon. She reflects on the changes in client behavior post-COVID and the challenges faced in her neighborhood

We also delve into into her balayage techniques and the importance of education and mentorship in hairdressing.

Michelle Cook @smallbusinessCPA, an accountant specializing in the beauty industry, discusses the implications of the recently passed Big Beautiful Bill. The conversation covers new tax law changes that will significantly impact hairstylists and salon owners.

Award-winning stylist & educator @jadebeautyco discusses her experiences from working in editorial to building a successful salon career. We dive deep into topics such as hustle culture, brand ambassadorship, pricing, and the evolution of beauty services.  

Successful scalp micropigmentation (SMP) artist @taylorperry was tired of the grind of $10 barber cuts and used his experience as a tattoo artist to transition to SMP. He shares how he built a new clientele and went from $10 hair services to $3000 SMP sessions.  

High Performance Coach + Author @thekristenboss spent 15 years as a stylist BTC before transitioning to coaching. We dive deep into the aspects of stress, compulsion, and urges: why they happen, how they happen, and what to look for in the moment to manage them. She shares wonderful insight and advice to take better control of your life and business.

Beauty Marketing Expert @heyketsia shares why we need to refocus our thoughts on social media. We dive into the necessary actions to make social media more effective for your business, as well as the types of content needed to build your clientele. HINT: it’s not all supposed to go viral!

Men’s cutting specialist & educator @sugarskulls creates a bespoke experience for his clients; we discuss what it takes to build a clientele of men looking for custom, elevated haircuts. We also discuss the evolution and current states of men’s hairstyles, as well as navigating difficult conversations such as hair loss.

BTC team member and educator @vividsandbalayage shares her journey from struggling in cosmetology school to becoming a successful hairstylist and content creator. We discuss the importance of investing time into social media and doing free hair in building her clientele, the challenges of transitioning from commission salons to independent work, and the significance of authenticity in the beauty industry.