Want to focus on the things you actually LIKE doing? @shannondemont is back this week to share her experience hiring a virtual assistant (VA) and how it has helped her manage her business more efficiently. The VA helps Shannon with tasks such as drafting emails, managing social media, accepting people into her Facebook group, and handling administrative tasks. She also shares two emotional stories from her time behind the chair, highlighting the impact hairstylists can have on their clients. 

Hairstylist Photo + Video Educator @shannondemont gives us her best recommendations and tips for hair photography. We discuss the best entry level cameras and lenses, as well as which photo editing apps she uses on a regular basis and why. Shannon also shares her experience of having a phone call with Meta (formerly Facebook) and receiving insider info on best practices for Instagram. 

Hairstylist business coach Crystal Green @your.hair.mentor shares how she quickly built a clientele in different locations by actively seeking out her ideal clients and putting herself in front of them. We discuss the common reasons why people fail in the hairdressing business and provide tips on how to avoid these pitfalls. 

Salon owner & certified Schwarzkopf educator @hairbycaitlintyczka was in toxic salon environments for many years before finally opening her own salon @homegrownhairco in St. Louis. We discuss how she created her salon space, as well as the importance of providing quality hair education in the Midwest.

Zelina Chinwoh, licensed clinical social worker & therapist, discusses the importance of mental health in the beauty industry. She shares her personal experiences and observations of hairstylists dealing with emotional stress and provides guidance on how to protect boundaries and maintain mental well-being. Zelina also shares the 10 commandments of self-care which include prioritizing mental wellness, setting boundaries, taking breaks, and celebrating small wins.

In 2018, @lisahuffhair started @stylistsoultribe, a supportive group for hairstylists to come together and share their knowledge and experiences. It has grown to 20 tribes with over 100 members. Lisa discusses her Stylist Soul Tribe community and the value it brings to hairstylists. We also discuss branding and social media topics that are at the forefront of their discussions right now. 

Marketing & Branding Coach @coach.anianne joins us to share the main reasons why you are doing Instagram all wrong! She gives tips and advice on how to keep things simple by understanding the IG algorithm and save time creating content. We also get into her challenges and rewards from building a hair extension line.

The Professional Beauty Federation heard your concerns and made it even easier to get your free relief money – with NO upfront cost to you.

Companies got a bunch of Covid relief money… but what about the independent and self-employed? They did too, and it’s still out there!

Fred Jones, Head Counsel and Advocate for the Professional Beauty Federation joins this week to share an update on the Self-Employed Tax Credit. This little known federal program seeks to replace income that 1099, self-employed and independent salon, spa, and barbershop workers lost during the Covid years — as a result of lockdowns, worksite capacity limits, Covid illness or vaccine reactions, medical or self-imposed quarantines, children stuck at home doing virtual/remote learning, etc.

Listen in to see if you qualify and how much you could be getting!

Want to have the Professional Beauty Federation take care of all the information and paperwork for you? Go to www.probeautyrelief.com to learn more.

Part 2 with @erica6style dives into the realities of being a blonding specialist. Erica shares how she has developed her policies & contracts over the years to decrease no-shows and avoid price shock. She also shares a hair horror story she is currently going through that reinforces the importance of having all the details of a visit covered.

Educator and salon owner @erica6style shares her inspiring story of overcoming substance abuse and finding sobriety. After getting sober, Erica experienced a complete change in her business and client management. She also provides insights into recognizing and addressing addiction.