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What Clients Want: A Survey of 500 Women

Date

February 15, 2025

Author

Salon Republic

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Hairstylist & Business Educator @hairbyhunty discusses the results of a survey he conducted with 500 women who visit hair salons. He shares insights about what clients want as well as their experiences in hair salons. The discussion covers various topics including the importance of online booking, client communication, pre-booking strategies, and preferred pricing models. Hunter emphasizes the need for hairstylists to understand their clients’ perspectives and adapt their business practices accordingly to enhance customer experience and satisfaction.

Takeaways

Clients often prefer booking by phone over online.
Many clients are unaware if their stylist offers online booking.
User-friendly online booking systems can alleviate client fears.
Pre-booking strategies may need to be rethought for flexibility.
Digital consultation forms are highly accepted by clients.
Pricing transparency is crucial for client trust.
Clients prefer all-inclusive package pricing over hourly rates.
Understanding client preferences can improve business practices.
Communication about booking processes is essential for client confidence.
Every stylist should tailor their approach based on their unique clientele.

Chapters

02:25 Survey Insights: Understanding Client Preferences

07:25 The Importance of Online Booking

17:34 Rethinking Pre-Booking Strategies

23:38 Client Communication and Digital Forms

28:09 Pricing Models: What Clients Prefer

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Easy Hair Tips You Can Actually Remember

Date

February 1, 2025

Author

Salon Republic

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Krista Bartik aka @colorbykriss has been featured on Beauty Launchpad’s Top 30 under 30 and 3-time finalist of the BTC Oneshot hair awards. Our discussion highlights the importance of trying different things in life and the advantages of being a young educator in the industry. We explore easy to remember hair tips for photography and creative techniques, the unique relationship between stylists and clients, and the challenges faced in the beauty industry. Krista shares personal experiences, insights on education, and the importance of community among beauty professionals. They also discuss the emotional aspects of working behind the chair, culminating in a reflection on industry changes and personal growth.

Takeaways

She transitioned from wanting to be a makeup artist to a hairdresser.
COVID-19 led to a booming business for her after the lockdown.
Education is a passion for Krista, stemming from her childhood.
Younger generations are more willing to take risks and make mistakes.
Natural light is crucial for good photography in hairdressing.
Neutral clothing colors create a cohesive Instagram feed.
Turning off salon lights enhances focus on the subject in photos.
Using metaphors helps students remember key concepts.
Natural hair trends are influencing client choices.
Building a brand for education is essential for growth.
The client-stylist relationship can be deeply personal.
Difficult conversations can strengthen client relationships.
Inspiration from industry leaders is vital for growth.
There is room for everyone to succeed in the beauty industry.

Chapters

06:06 Navigating the Hair Industry: Early Experiences and Growth

08:52 The Impact of COVID-19 on Hairdressing Careers

12:13 The Art of Education: Bridging Gaps in Learning

15:03 Hair Tips for Success

17:54 Photography Hacks for Hairdressers: Capturing the Perfect Shot

20:46 Efficiency in Double Booking: Strategies for Success

25:36 Creative Techniques in Hair Styling

28:01 Behind the Chair: A Stylist’s Routine

34:08The Unique Client-Stylist Relationship

37:58 Inspiration and Education in the Industry

44:48 Hair Horror Stories and Lessons Learned

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How to Get Great Shots of Your Client (Hint: It’s NOT Your Camera)

Date

January 18, 2025

Author

Salon Republic

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Summary

Patricia Nikole, creator of HI Contrast Hair Painting and the first Schwarzkopf USA Artistic Ambassador, shares how she has evolved her social media and education platforms over the past few years. She discusses the importance of creating evergreen content, building relationships within the industry, and the strategies for leveraging social media platforms like Instagram and TikTok to enhance their careers. Patricia shares her unique approach to content creation, emphasizing the significance of authenticity and community engagement. In this conversation, Patricia shares her passion for hairstyling, the evolution of client relationships, and the importance of education in the industry. They share insights on balancing in-person and digital learning, navigating difficult conversations with clients, and the impact of price increases on their business. We also discuss how she continues to use her iPhone 6! for shooting her content and her strategies for how to get great shots of your client.

Takeaways

Evergreen content remains relevant and valuable over time.
Using older technology can yield better results for specific needs.
Building relationships in the industry opens up new opportunities.
Social media is essential for modern hairstylists to thrive.
Consistency in content creation leads to audience loyalty.
Engaging with followers is crucial for social media success.
Utilizing natural light can enhance photography quality.
Creating a workflow for content helps streamline the process.
Clients are becoming more receptive to new ideas.
Both in-person and digital education have their place.
There’s a need for more community building in the industry.
Education is key to growth and success in hairstyling.

Chapters

00:00 Content Creation

18:57 Building Relationships and Opportunities in the Hair Industry

22:47 Navigating Social Media: Instagram and TikTok Strategies

26:59 Creative Hair Techniques and Sleep Anxiety

28:51 Client Relationships and Evolving Trends

30:46 Online Education and Community Engagement

33:35 The Shift to Digital Education

36:51 Balancing In-Person and Digital Learning

39:36 Difficult Conversations with Clients

42:01 Navigating Price Increases and Client Retention

44:43 Industry Inspiration and Community Building

46:00 The Importance of Positive Competition

48:23 Creating Content and Maintaining Quality

50:22 Final Thoughts on Education and Growth

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Setting Boundaries & Expectations for Your Social Media

Date

December 20, 2024

Author

Salon Republic

Hairstylist and educator Conor Doyle discusses his approach to social media and why it is vital that you protect your mental health.

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Summary

In this conversation, Hairstylist and Educator Conor Doyle explores the complexities of the hairdressing industry, focusing on education, neurodiversity, and the impact of social media. Conor shares insights on balancing multiple roles, innovative teaching methods, and the unpredictable nature of social media platforms like TikTok and Instagram.

Conor and Eric discuss the importance of recognizing diverse learning styles and the challenges of managing time effectively in a fast-paced industry. They explore the complexities of social media for hairdressers, including the challenges of negative comments and the importance of maintaining mental health. The discussion highlights the value of platforms like TikTok for content creation and audience growth, while also addressing the emotional toll of client interactions.

Takeaways

Neurodiversity impacts how individuals learn and process information.
Innovative teaching methods can enhance learning for diverse audiences.
Social media serves different purposes for discovery and community building.
TikTok is a testing ground for content before sharing on Instagram.
Instagram provides a more stable community for engagement.
Compartmentalizing tasks can reduce overwhelm and increase productivity.
Feedback and adaptability are key in educational approaches. Social media can bring both positive and negative experiences.
Engaging with haters can lead to unexpected insights.
TikTok offers significant opportunities for hairdressers.
Mental health is crucial for those in the service industry.
Empaths need to set boundaries with clients.
Self-care rituals can help manage stress.
Not every content creator needs to address political issues.
It’s important to focus on what you can control.
Transparency about struggles can help others feel less alone.

Chapters

00:00 Introduction and Background
00:58 The Evolution of Education in Hairdressing
03:56 Balancing Multiple Roles in the Industry
08:00 Understanding Neurodiversity in Education
14:58 Innovative Teaching Methods for Diverse Learners
20:06 Navigating Social Media in the Hair Industry
28:34 Navigating Social Media’s Dark Side
35:10 The Value of TikTok for Hairdressers
39:24 Empathy and Boundaries in Client Conversations
47:39 Mental Health and Self-Care for Hairdressers
54:09 Realities of the Hairdressing Industry

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The Creative Process: How to Approach a Challenging Problem

Date

December 13, 2024

Author

Salon Republic

Stylist and Sam Villa Hair Arteam member Roger Molina gives us a glimpse into his creative process as well as the challenges he faces during it. — Stylist and Sam Villa Hair Arteam member @rogermolinahair gives us the wonderful glimpse into his creative process as well as the challenges he faces during it. He shares his strategy on dealing with problems and how to reframe a negative situation.

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Summary

Stylist and Sam Villa Hair Arteam member Roger Molina @rogermolinahair shares his journey from a music career to the world of hairdressing. They discuss the importance of content creation, finding inspiration, and maintaining a positive mindset in the face of challenges. The conversation delves into personal experiences, the significance of preparation, and the power of community support in the creative industry.

Roger delves into the emotional and creative processes behind hairdressing, emphasizing the importance of chasing clarity, transforming frustration into inspiration, and navigating the emotional landscape of creation. The discussion also touches on the weight of empathy in today’s world, the illusion of safety, and the need for fair compensation in the industry.

Takeaways

Commitment to content creation can lead to unexpected success.
Resetting your mindset is crucial for overcoming obstacles.
Preparation and balance are key to success in any career.
Personal experiences shape our professional journeys.
Navigating passion and career choices can be challenging.
Community support is vital for creative individuals.
Embracing vulnerability can lead to growth and connection.
Encouragement and positivity can transform the creative landscape. Chase clarity in your creative process.
Transform frustration into inspiration for your work.
Embrace the emotional landscape of creation.
Recognize the weight of empathy in today’s world.
Challenge the illusion of safety in your life.
Value your work and raise your prices accordingly.
Understand that obstacles are part of significant achievements.
Nurture your creative ideas as if they were your children.
Stay true to your worth and don’t let it diminish.
The journey of self-discovery is essential for growth.

Chapters

00:00 Introduction and First Impressions
03:11 The Journey of Content Creation
06:03 Finding Inspiration and Overcoming Obstacles
09:00 Mindset and Resilience in the Hair Industry
11:51 The Importance of Preparation and Balance
16:04 Personal Background and Transition to Hairdressing
20:53 Navigating Passion and Career Choices
24:45 Lessons from Music and Hairdressing
30:09 Encouragement and the Power of Community
36:22 Chasing Creative Clarity
39:32 Transforming Frustration into Inspiration
42:51 Navigating the Emotional Landscape of Creation
45:26 The Weight of the World: Empathy and Awareness
50:00 The Illusion of Safety and the Value of Truth
55:12 Raising the Bar: Fair Compensation in the Industry

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Inclusion in the Salon Industry

Date

November 8, 2024

Author

Salon Republic

Keya Neal shares the challenges she faces when trying to change the narrative about inclusion in salons as well as corporate offices. — Curl Specialist, educator, and industry activist Keya Neal has spent the past few years working with the largest brands in our industry to educate them on diversity & inclusion. She shares the challenges she faces when trying to change the narrative in salons as well as corporate offices.

TO WATCH THE PODCAST
CLICK HERE

TO LISTEN TO THE PODCAST
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Summary

Curl Specialist, educator, and industry activist Keya Neal reflects on the significant changes in the beauty industry over the past three years, focusing on the evolution of the guest’s career from a stylist to an educator and consultant. They discuss the challenges and opportunities in promoting diversity within beauty brands, the impact of acquisitions on black beauty brands, and the shift towards direct-to-consumer sales in the beauty industry. The conversation highlights the ongoing struggle for representation and quality in beauty products.

Keya also delves into her experience with the HBO docu-series ‘Not So Pretty’, exploring the challenges and narratives within the beauty industry. The conversation shifts to the complexities of navigating social media as a beauty professional, followed by a personal story of growth and leaving a toxic work environment.

Takeaways

The acquisition of black beauty brands often leads to quality degradation.
Consumers often grieve the loss of beloved brands after acquisition.
Building relationships with clients is crucial for business.
Direct-to-consumer sales have changed the salon landscape.
Diversity and inclusion require collective effort from all levels.
The beauty industry must adapt to changing consumer behaviors. There’s room for both education and profit in retailing.
Affiliate relationships can significantly reduce margins for beauty professionals.
The ‘Not So Pretty’ series highlights the darker aspects of the beauty industry.
Personal experiences shape our contributions to industry conversations.
Leaving a toxic environment can lead to personal growth.
Unity in the beauty community is essential for progress.
Education and community engagement are crucial for industry transformation.
Time is running out for the beauty industry to become more inclusive.

Chapters

00:00 Revisiting the Past: A Three-Year Journey
05:40 Evolving Roles: From Stylist to Educator
11:16 C-Suite Insights: Bridging Diversity in Beauty Brands
17:26 The Impact of Acquisitions on Black Beauty Brands
21:21 Navigating Direct-to-Consumer Sales in the Beauty Industry
28:41 Innovative Retail Strategies in the Beauty Industry
32:46 The Impact of ‘Not So Pretty’ on the Beauty Narrative
36:59 Navigating Social Media as a Beauty Professional
44:15 Personal Growth and Leaving Toxic Environments
53:55 A Call for Unity in the Beauty Community

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A Passion for Hair Passed Down

Date

November 1, 2024

Author

Salon Republic

Balayage Specialist Diana Vivilecchia shares her passion for hair and how she constantly focuses on leveling up her technique and knowledge. — Educator and Balayage Specialist Diana Vivilecchia grew up watching her mother do hair and saw the passion she had for it. That passion was the same for Diana and she constantly focused on leveling up her technique and knowledge.

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TO LISTEN TO THE PODCAST
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Summary

In this conversation, Diana Vivilecchia, a Canadian hairdresser and educator, shares her journey from a young girl inspired by her mother’s passion for hair to becoming a successful salon owner and educator. She discusses the challenges she faced, the importance of client connection, and her dedication to teaching others in the industry. Diana emphasizes the significance of education, personal growth, and the need for hairdressers to understand their clients’ needs to deliver exceptional results.

Takeaways

Diana’s early inspiration came from her mother, a passionate hairdresser.
She faced personal challenges in her youth but pursued her dream of hairdressing.
Education and continuous learning are crucial in the hair industry.
Building a connection with clients enhances their overall experience.
Diana emphasizes the importance of understanding client needs during consultations.
Mistakes in the early career can lead to valuable learning experiences.
Public speaking can be daunting, but starting small helps build confidence.
Salon ownership requires a clear vision and perseverance.
Diana’s techniques have transformed many hairdressers’ skills.
Focus on your goals and avoid distractions from social media.

Chapters

00:00 Introduction and Background
02:51 Early Life and Inspiration
06:13 Career Beginnings and Growth
09:08 Transition to Salon Ownership
11:57 The Journey of Education and Teaching
15:11 Challenges in Public Speaking and Education
18:00 Building a Successful Salon
20:47 The Importance of Client Connection
24:05 Techniques and Tips for Hairdressers
26:56 Product Knowledge and Recommendations
30:02 Mistakes and Learning Experiences
33:01 Final Thoughts and Advice

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Should You Give Your Client That Haircut?

Date

October 18, 2024

Author

Salon Republic

Josh O’Meara-Patel discusses the important barriers to break down with your client and how to balance giving them the haircut they want vs. the haircut they look best with.

TO WATCH THE PODCAST
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TO LISTEN TO THE PODCAST
CLICK HERE

Summary

In this conversation, Josh O’Meara-Patel discusses the evolving trends in men’s hairstyles, particularly among the youth, and the importance of understanding haircut suitability based on individual features. He emphasizes the significance of effective communication and building trust with clients, highlighting that a successful barber-client relationship is a journey that requires time and effort. The discussion also touches on the role of social media in promoting barbering services and the need for the industry to unify in raising standards and prices. Josh shares insights on creating a VIP experience for clients and the mindset of continuous improvement in the craft of barbering.

Takeaways

Youth hairstyles are heavily influenced by social media and celebrities.
Understanding haircut suitability is crucial for barbers to provide the best service.
Effective communication can build trust and improve client relationships.
Clients often need to be educated about the haircut process and expectations.
Social media is a powerful tool for barbers to market their services.
The barbering industry needs to unify to raise standards and prices.
Creating a VIP experience can attract a different clientele.
Continuous practice is essential for barbers to improve their skills.
Building a journey with clients enhances their experience and loyalty.
Barbers should invite feedback to foster a collaborative relationship with clients.

Chapters

00:00 The Rise of Youth Hairstyles
02:53 Understanding Haircut Suitability
06:12 The Importance of Client Communication
12:07 Building Trust with Clients
18:01 The Journey of Haircuts
24:05 The Value of Social Media in Barbering
27:54 Bridging the Gap in the Barbering Industry
34:03 Creating a VIP Experience for Clients
40:12 The Mindset of Continuous Improvement

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How to Add Hair Extensions to Your Services

Date

October 4, 2024

Author

Salon Republic

Sarah MG shares how her focus on hair extensions allowed her career to truly take off.

TO WATCH THE PODCAST
CLICK HERE

TO LISTEN TO THE PODCAST
CLICK HERE

Summary

Sarah MG, a hairdresser and salon owner from Indianapolis, shares her journey into the hair industry, discussing her early challenges, the transition to salon ownership, and her focus on hair extensions. She provides valuable insights for aspiring stylists, including advice on pricing strategies and the importance of continuous education. The conversation also touches on the emotional aspects of managing a salon and the need for honesty and openness within the industry. Sarah concludes with personal anecdotes and reflections on her experiences, emphasizing the importance of community and support among stylists.

Takeaways

Sarah’s journey into the hair industry began with a passion for styling from a young age.
She faced significant challenges in her early career, including low wages and job instability.
Transitioning to salon ownership allowed her to focus on her passion for hair extensions.
Continuous education and staying open-minded are crucial for success in the hair industry.
Pricing strategies in salons can vary, but hourly rates are effective for extensions.
Managing a salon involves balancing the needs of staff and clients while maintaining mental health.
Jealousy and dishonesty can hinder growth in the beauty industry; openness is essential.
Hair horror stories serve as valuable learning experiences for stylists.
Building a supportive community among stylists can enhance professional growth.
Sarah emphasizes the importance of adapting to changes in the industry and staying current.

Chapters

00:00 Introduction and Personal Background
03:00 Journey into the Hair Industry
05:58 Early Career Challenges and Growth
09:12 Transitioning to Salon Ownership
12:00 Focus on Hair Extensions
14:56 Advice for Aspiring Stylists
17:46 Pricing Strategies in the Salon
20:51 Managing Salon Staff and Business Challenges
24:08 Industry Insights and Future Aspirations
27:05 Hair Horror Stories and Learning Experiences
29:53 Final Thoughts and Community Engagement

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3 Important Life Mantras to Follow

Date

September 27, 2024

Author

Salon Republic

Matt Swinney shares his insights on discipline, motivation, and living life to the fullest.

TO WATCH THE PODCAST
CLICK HERE

TO LISTEN TO THE PODCAST
CLICK HERE

Summary

In this conversation, Matt Swinney, a Minneapolis hairdresser and global creative director for Rusk, shares his life mantras. He gives insights on discipline, motivation, and living life to the fullest. Matt emphasizes the importance of showing up in all aspects of life, taking actions that align with your desired results, and cultivating discipline to overcome challenges. Matt also discusses the power of the mind, the value of gratitude, and the role of nature and nurture in personal development. The conversation touches on topics such as parenting, goal-setting, and the teachings of Osho and David Goggins.

Takeaways

Show up in all facets of life to achieve results.
Actions must align with desired results.
Discipline is key to success and should overcome inspiration and motivation.
Mastering the mind is crucial for personal growth.
Accept yourself and live life to the fullest.
Nature and nurture both play a role in personal development.
Teach children the importance of discipline and positive habits.
Gratitude and perspective are essential for happiness and success.

Chapters

00:00 Introduction and One Shot Awards
01:26 His 3 Life Mantras
04:44 Actions and Desired Results
11:00 Discipline Over Inspiration and Motivation
12:27 Mastering the Mind for Personal Growth
16:23 Living Life to the Fullest
19:09 Nature vs Nurture in Personal Development
25:06 Teaching Children Discipline and Positive Habits
29:53 Gratitude and Perspective for Happiness and Success

See all posts

What Clients Want: A Survey of 500 Women

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