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Beverly Hills, CA

8383 Wilshire Blvd Suite 50
Beverly Hills, CA 90211
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Burbank, CA

201 E. Magnolia Blvd Ste 370
Burbank, CA 91502
located in the Burbank Town Center
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Del Mar, CA

1555 Camino Del Mar Suite 203
Del Mar, CA 92014
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Emeryville, CA

5668 Bay Street
Emeryville, CA 94608
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Encino Courtyard, CA

17401 Ventura Blvd
Suite B-13
Encino, CA 91316
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Encino Gateway

15760 Ventura Blvd, Suite 110
Encino, CA 91436
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Escondido, CA

200 E Via Rancho Parkway Ste 135
Escondido, CA 92025
located in Westfield North County
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Glendale, CA

601 N Brand Blvd, Glendale, CA 91203
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Hermosa Beach, CA

1601 CA-1 #280, Hermosa Beach, CA 90254
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Hollywood, CA

6370 Sunset Blvd
Los Angeles, CA 90028
(In the Arclight Theater Center)
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Huntington Beach, CA

21058 Pacific Coast Hwy, # M100
Huntington Beach, CA 92648
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Murrieta, CA

39825 Alta Murrieta Drive, Suite B-25
Murrieta, CA 92563
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Pasadena, CA

300 E. Colorado Blvd #241
Pasadena, CA 91101
located in The Paseo
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Santa Monica, CA

1333 2nd Street, Suite 100
Santa Monica, CA 90401
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Santa Monica on 5th, CA

1358 5th Street
Santa Monica, CA 90401
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Studio City, CA

11239 Ventura Boulevard, #212
Studio City, CA 91604
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Sunnyvale, CA

200 W McKinley Ave Ste 110
Sunnyvale, CA 94086
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Thousand Oaks, CA

190 West Hillcrest Dr #58
Thousand Oaks, CA 91360
located in The Oaks shopping center
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Woodland Hills, CA

6316 N. Topanga Canyon Blvd, Suite 2140
Woodland Hills, CA 91367
located in Topanga Village
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Torrance, CA

21250 Hawthorne Blvd Ste 170
Torrance, CA 90503
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Valencia, CA

24251 Town Center Dr, Bldg B Ste 175
Valencia, CA 91355
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West Hollywood on Santa Monica Blvd

8550 Santa Monica Blvd
West Hollywood, CA 90069
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West Hollywood on Sunset Blvd

8000 Sunset Blvd Suite B-200
West Hollywood, CA 90046
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Westwood, CA

10880 Wilshire Blvd Ste GL100
Los Angeles, CA 90024
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Woodland Hills, CA

20700 Ventura Blvd, Suite 100
Woodland Hills, CA 91364
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FlatIron Crossing

550 Zang Street
Broomfield, CO 80021
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Coming Soon: Jenkintown, PA

921 Old York Road
Jenkintown, PA 19046
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Philly Center City on 12th, PA

206 S 12th Street
Philadelphia, PA 19107
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Austin, TX

13343 U.S. Hwy 183 North Suite 400
Austin, TX 78750
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Dallas, TX

14999 Preston Road, Suite 600
Dallas, TX 75254
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Ballard Blocks Seattle, WA

1416 NW Ballard Way
Seattle, WA 98107
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Ballard on Leary Seattle, WA

5400 Leary Ave NW
Seattle, WA 98107
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Bellevue East, WA

1805 136th PL NE #206
Bellevue, WA 98005
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Bellevue West, WA

1020 108th Ave NE
Seattle, WA 98107
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Capitol Hill, WA

401 Broadway East #101
Seattle, WA 98102
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Edmonds, WA

130 Fifth Ave S
Edmonds, WA 98020
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Kirkland Main, WA

203 Kirkland Ave
Kirkland, WA 98033
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Kirkland Urban, WA

400 Urban Plaza
Kirkland, WA 98033
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Lynnwood, WA

18205 Alderwood Mall Pkwy, Ste #A
Lynnwood, WA 98037
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Lynnwood on 33rd, WA

19031 33rd Ave W #200
Lynnwood, WA 98036
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Seattle Exchange, WA

816 1st Ave
Seattle, WA 98104
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Business Strategy for Hairstylists with Kimberly Marie

Date

November 2, 2023

Author

Salon Republic

Hairstylist coach Kimberly Marie helps hairstylists manage the business aspects.
Hairstylist coach Kimberly Marie discusses helping stylists with the business aspects of hair.

This interview with Kimberly, a hairdresser from Seattle, Washington, with 14 years of experience is about business strategy for hairstylists. She’s also the founder of “Next Level Hairstylist,” a platform aimed at providing guidance to hairstylists. The interview discusses Kimberly’s journey into the hair industry, her insights on improving the hairstylist’s experience behind the chair, and her thoughts on pricing and structuring hours.

Kimberly initially joined beauty school as a hobby, falling in love with hairstyling. She shares the concept of wearing two hats: the hairstylist hat and the business owner hat. The key to improvement is recognizing when to switch between these roles. Kimberly also suggests that hairdressers often excel creatively but struggle with the business aspect. Separating these roles and making business decisions with a business owner perspective is crucial.

She suggests several strategies that can enhance a hairstylist’s experience behind the chair:

  • Business Hat vs. Hairstylist Hat: Distinguish between the creative hairstylist role and the business owner role. Make decisions that align with the business aspect, such as setting prices and enforcing policies.
  • Structured Business Hours: Instead of working excessive hours to attract clients, create a structured schedule that aligns with your long-term goals. This approach creates demand and a sense of value for your time.
  • Value of Your Time: Structured hours convey the value of your time to clients, potentially leading to greater client appreciation and loyalty.
  • Balancing Pressure and Structured Hours: While new hairdressers may feel pressure to accommodate clients, striking a balance between accommodating and setting structured hours is essential. This prevents burnout and establishes a valuable relationship with clients who value your time.
  • Pricing Strategy: Determine your pricing based on your market, your worth, and the services you offer. Research other salons to gain insights into the market, but avoid basing prices solely on competition.
  • Pricing Evolution: The pricing landscape is changing, with more hairdressers offering bundled services, hourly rates, and transparent pricing menus. Knowing your hourly worth and factoring in product, travel, and other costs is crucial.

Kimberly emphasizes that finding the balance between creative passion and business acumen is essential for long-term success. Understanding the value of your time, structuring your business hours, and setting appropriate prices can create a fulfilling and sustainable career behind the chair. The discussion sheds light on the dynamic and evolving nature of hairstyling as both a creative and business endeavor.

Click here to watch: https://youtu.be/DI0j-RT-z9g

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Social Media for Hairstylists with Don Godfrey, from @nothingbutpixies

Date

October 31, 2023

Author

Salon Republic

The video features an interview with Don Godfrey, an expert consultant in the field of social media, focusing on content creation and optimization rather than the term “influencer.” He’s informally known as the “Don of Social Media.” The interview delves into Don’s journey, expertise, and how he became a sought-after figure in the social media space.

Don shares that he initially noticed the rising trend of people using platforms like Facebook and Twitter to gain popularity. He was already skilled in online selling through platforms like Craigslist and WebShots, and this experience laid the foundation for his future in social media. In the early days of Instagram (around 2012-2013), Don created a page called “Nothing But Pixies.” He began posting celebrity and client photos related to pixie cuts, attracting attention from well-known hairstylists.

Don’s expertise and unique content caught the attention of hairstylists like Be Scene, Ricky, and Wes, who began reaching out to him for guidance on managing their social media accounts. Don explains that his pages were born out of a hobby and a passion for the industry. Over time, his pages gained significant followers, and he learned to adapt and evolve his content.

He expanded his brand to include “All About Hair” to cater to the growing popularity of vivids and longer hairstyles. These pages quickly grew to have over 100k followers each. Combining his highest-following pages, he now has a combined follower count of around 1.1 million.

Don emphasizes the importance of setting clear goals for one’s social media strategy. For new hairdressers aiming to build a clientele, he suggests focusing on that goal before seeking sponsorships or other opportunities. He likens the process to a marathon, with consistent effort over time.

The interview shifts to discussing strategies for optimizing a hairstylist’s Instagram profile. Don suggests carefully choosing a profile title that includes relevant keywords and location names for search engine optimization. He emphasizes the significance of creating a strong profile bio that functions as an elevator pitch. The bio should convey the hairstylist’s name, location, services offered, a brief description, and contact information.

Moving to content creation, Don advises new hairdressers to showcase their desired specialties. He recommends posting a well-rounded selection of content that represents the hairstylist’s skills, such as balayage, men’s cuts, and more. Don emphasizes that the content should reflect a 360-degree view of the hairstylist’s life, including personal interests and location-based elements. He even suggests posting non-hair related images that show local landmarks, hobbies, and activities.

Don’s approach is centered around building a brand that is authentic, personal, and appealing to potential clients. He encourages hairstylists to present themselves as real individuals, connecting with clients on a more personal level beyond just their skills.

In summary, Don Godfrey’s interview provides valuable insights into the world of social media content creation for hairstylists. His journey from Craigslist selling to becoming a recognized figure in the industry showcases the power of authentic engagement and strategic content planning in building a strong online presence.

Click here to watch: https://youtu.be/chq2zpp6AvI

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What Clients Are Thinking But Won’t Tell You: Salon Experience Faves & Fails

Date

September 20, 2023

Author

Salon Republic


In sunny Santa Monica, Eric Taylor from “The Hair Game” takes a deep dive into the world of local salons. He talks to people and captures their honest thoughts about what it’s like to visit these beauty spots. Against the backdrop of beautiful California weather, Taylor has conversations that reveal both the good and not-so-good parts of these beauty havens.

For many folks, going to a salon feels like entering a world of pampering. The joy of being pampered is a big part of the attraction. People love the luxurious treatments and the careful attention they get, which makes them feel like a whole new person. One person Eric talked to said that getting a fresh haircut and style made them feel confident and revitalized. This newfound self-assuredness shines through, making salon visits an important way for people to feel rejuvenated.

The atmosphere of the salon also plays a big role in shaping the experience. Taylor’s interviewees describe salons with trendy, spacious spaces where you can enjoy live music and even grab a coffee. This mix of art and hospitality creates an environment where customers can delight in music and tasty treats. This unique blend of elements makes the salon visit more exciting and enjoyable.

However, these conversations also bring up some common complaints. One recurring issue is about communication and expectations. It can be tough to describe exactly how you want your hair styled, and sometimes, the result falls short of what you imagined. Some customers worry about finding a stylist who truly understands their unique vision for their hair. This problem comes from the fact that everyone’s preferences are different, and it’s not always easy to make sure the stylist gets it just right.

Time is another potential challenge in the salon experience. One person mentioned how frustrating it can be for people with thick, long hair to spend a long time getting their hair done. The time it takes for haircuts can be quite long, and even though the salon might offer things like coffee and music to pass the time, some people still find it hard to wait. This highlights the need for salons to find a balance between providing quality service and being efficient with time.

Even something as simple as washing hair can be an issue. Many people don’t like water getting into their ears during shampooing. It might seem like a small complaint, but it shows that even tiny details can affect how customers feel about their salon experience.

The conversations also touch on the interaction between clients and stylists. While chatting can be enjoyable, some patrons prefer a more peaceful experience and feel obliged to engage in small talk. Striking the right balance between conversation and quiet time is important to cater to different preferences. The challenge is to create an environment where both extroverted and introverted patrons feel comfortable.

The interviews also highlight the importance of managing appointments effectively. Sometimes, people suddenly realize they need a haircut before an event and wish they had booked in advance. This shows how convenient it is for salons to offer pre-scheduled appointments to meet the needs of customers, even when they need a last-minute spot.

In a lighthearted twist, Taylor also talks about situations where stylists might talk a little too much, potentially overwhelming clients. This brings attention to the delicate art of conversation in the salon context. While a friendly chat is appreciated, stylists also need to be mindful of their clients’ comfort levels, allowing them to fully enjoy the relaxation and personal transformation that come with the visit.

In the end, Eric Taylor’s exploration of salon experiences reveals a mix of feelings. The joy of being pampered, the revitalization after a fresh haircut, and the role of the salon’s atmosphere all stand out as positives. But these interviews also show the challenges of matching expectations, managing time, and finding the right balance in interactions. These personal conversations give us a peek into the intricate world of salon visits, shedding light on both the pleasures and complexities that make this part of personal care special.

Click here to watch: https://youtu.be/oRdpQj2C3JQ

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Black Lives Matter

Date

June 22, 2020

Author

Salon Republic

Today and every day, we stand in solidarity with our Black brothers and sisters. In the past days and weeks we have listened, learned, and had conversations truly seeking to understand & grow. Thank you to our SR Community for being a continued source of inspiration and accountability. We promise to use our platform to amplify the voices of the talented Black artists not only within the SR Fam but in our entire industry. 

We encourage you to join us in uplifting and supporting Black artists in our industry. Take a few minutes to read this guide created by editorial hair stylist and global educator Naeemah LaFond on her behalf and for fellow beauty professionals. You can also listen to her speak about the guide on our recent interview with her here 

Share this post

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Salon Tour of SR Santa Monica on 5th St.

Date

September 6, 2018

Author

Salon Republic

Santa Monica on 5th Street is now open! Take a tour of the new space as Remy walks us through the salon and some of the beautiful studios inside Salon Republic in Santa Monica, CA. Click here to watch: https://youtu.be/QbsSOFzkbsA

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Salon Republic Del Mar Salon Tour

Date

June 28, 2018

Author

Salon Republic

Get a peek inside one of our newest locations! Mikayla walks us through the salon and some of the beautiful studios inside Salon Republic in sunny Del Mar, CA. Click here to watch: https://youtu.be/DkVnJyVYN5I

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