97% of consumers go online to find a service – Is your business coming up towards the top of online searches? That’s SEO.

Digital Marketing Expert Kim Fischer @13emeraldsmarketing joins us this week to explain the importance of SEO (Search Engine Optimization) and how to fine-tune your online presence for local results to get more clients!

Part 2 with Digital Creative Director for @oligopro and Educator J Ladner starts off with a discussion on what COVID has done to actually strengthen our industry. We also discuss his approach to educating tomorrow’s industry leaders and how asking for help can give you the boost you need. 

Digital Creative Director for @oligopro and Educator J Ladner shares his personal journey of growing up in a family without acceptance, but making the choice to always choose light. We also discuss how embracing risk and being fearless can help you achieve more than you ever thought possible.

We are with Gina Bianca again this week and continue the discussion on strategies to build your dream clientele. We then discuss her education and coaching, as well as the addictive qualities of social platforms like Instagram, Facebook, and TikTok. What are some ways we can make sure we are using our time on these platforms to benefit our business?

Salon owner & business educator Gina Bianca battled anxiety and trauma until entering rehab. We talk about her transition back to ‘normal’ life after rehab, as well as what stylists can do to rebuild their clientele and raise their prices post pandemic.

This episode is all about building your clientele. Not from a simple numbers perspective, however. We want to help you build a clientele that is specific to the services and people you WANT. We put together audio from clients and industry professionals to give you strategies, advice, and techniques to fill your books with the people you WANT. 

SHOW NOTES:

Ep. 59  – Street Interviews #3 – How clients find their stylist

Ep. 45 – Lucas Doney @lucasdoney

Ep. 160 & 161 – Ryan Weeden @ryan.weeden

Ep. 157 & 158 – Victor ValVerde @victorval

Ep. 126 – Amanda Lyberger @thehairygodmotherr

Ep. 124 – Maximizing Your Success as an Indie Hairdresser w/ @philipwolffhair @nealmhair @dasibstudio & @edithnavarroartist

Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting an iWatch! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don’t forget to leave your Instagram handle so we can find you!⁠

We continue our conversation with Leysa Carillo and discuss her difficulty retaining clients as she adjusted to life in the USA. Though curly-haired herself, she was not trained and versed in textured hair initially. We also get into the topic of curly vs. straight hair services and what you can do to learn and expand your clientele with textured hair.

Redken ambassador & 2020 AIA Textured Stylist of the Year Leysa Carrillo gives us a glimpse into life in Cuba. She shares her amazing story of defecting to the USA and finding hair.

We pick up with Caitlin again this week to cover her strategies and advice for creating and monetizing your content, as well as how to avoid the obstacles of self-sabotage and imposter syndrome.

2020 AIA Hair Colorist of the Year Caitlin Ford lost her index finger in an accident two years ago and had to adapt to her new situation. We discuss this, as well as her love of self-teaching and how she followed her creativity into coloring hair.