Olivia Smalley @omgartistry tells us her best Instagram hacks, why video and LIVE are so important, why we shouldn’t ignore Facebook, and more digital marketing amazingness.

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I sat down with Elevate Hair founder Tatum Neill (of the Neill Corp family) to discuss the current state of beauty product distribution, the struggle with retailing, the hardest part of running a commission salon and the massive potential of the hairdressing community.

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Eric opened the modern salon digital summit in LA with a panel discussion on personal branding with Nikki Lee, Riawna Capri, Jamie Dana and Alle Fister. After listening, you should have a better idea how to craft your image to improve your business in the salon. 

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Donovan and I hit the streets of Hollywood (right during the Latin American Music Awards) to ask random people on the street how they search for hairstylists. Where should you be putting your time and effort to market yourself?

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A conversation with Kim Kennedy @kimberlymariestylist at Vidal Sassoon Academy in Santa Monica, CA. We get into  wearing the Hairstylist versus Business hats, having set business hours, charging overtime/after hours rates, implementing a late policy, and ideas for the holidays.

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So far we’ve done 56 episodes of The Hair Game and we’ve covered a lot of ground. Here are some highlights from Episodes 11-20. If you like a certain segment, go back and catch the whole thing! 

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A great conversation with one of the brightest stars of our industry. We get into how she learned her extraordinary color blending technique, how she runs her Instagram, how she made it through a 100% price increase and how she balances family with her flourishing career. 

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Eric participated on the “Retailing in the Digital Age” Panel at Neuma’s California Experience Show in Huntington Beach CA. This audio is an abridged version of that panel. 

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An inspired talk with Antony Whitaker about why clients leave, the Independent movement, how to create a good experience, the consultation, how to retail products, and getting better at setting and achieving goals.

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Liz Diaz & Julz Coda, two LA hairdressers who paired up to create beyond beauty school. The three of us get pretty goofy when we’re together but through all the banter and laughter are some great gems for you! 

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