In this conversation between Eric Taylor and Nina Kovner from Passion Squared, they discuss Nina’s journey in the beauty industry, her transition from a hairdresser to a business-focused role, and the key elements of building a successful salon business in the modern digital age. Nina Kovner, the CEO and founder of Passion Squared, shares her story of starting in the…
Alfredo Lewis shares his journey from aspiring actor to influential figure in the hair industry. Raised near Disneyland in Orange County, California, Alfredo’s initial aspiration was to become an actor. After a year of pursuing acting and feeling unfulfilled, he stumbled upon an interview with actress Debi Mazar, who found success in the movie industry through hairstyling. Intrigued by the…
In sunny Santa Monica, Eric Taylor and Donovan set out to explore people’s preferences when it comes to buying hair care products. Engaging with individuals against the backdrop of beachside beauty, they initiate conversations to uncover choices and motivations regarding shampoo, conditioner, and styling items. Their central question revolves around whether customers prefer obtaining these products from salons or exploring…
Welcome to the world of passionate hair professionals who not only excel in styling hair but also take pride in providing their clients with the best products to maintain their looks. In this video, we explore the experiences and strategies of top-notch hair stylists in introducing and selling retail hair products to their clients. By understanding the importance of retailing…
Andrew Does Hair gives advice of how to take photographs in different salon studio scenarios. He says the goal is to capture the best possible picture of a client’s hairstyle, which will serve as a portfolio on Instagram. This helps attract more clients and aligns with their vision. Here are some tips on how to achieve this. Firstly, consider the…
